Publicis Groupe’s Zenith Optimedia today issued a revised global ad forecast for 2010, projecting a 2.2 percent rise in spending to $456 billion. The upgrade represents an improvement of more than a full percentage point vs. ZO’s December forecast of a 0.9 percent gain in ad spending for the year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in