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Publicis Groupe’s Zenith Optimedia today issued a revised global ad forecast for 2010, projecting a 2.2 percent rise in spending to $456 billion. The upgrade represents an improvement of more than a full percentage point vs. ZO’s December forecast of a 0.9 percent gain in ad spending for the year.
The revised outlook is generally in line with an upgrade issued late last month by Aegis Group’s Carat, which predicted that worldwide ad spending would climb 3 percent this year.
But
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