YouTube's Chief Business Officer Reveals New Original Content Strategy and Talks Brand Safety

Plus, Adweek’s surprising role in the company’s decision to offer its original programming for free

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

One year ago, YouTube made its biggest splash yet on the scripted originals front with Cobra Kai, its revival of the Karate Kid franchise. The company said the series’ first episode received more than 50 million views in its first five months. But despite that show’s success, the company has quietly shifted its original content strategy during the past year—and decided to offer all its future original programming for free, with ads, instead of restricting it to subscribers of its YouTube Premium services.

Ahead of tonight’s Brandcast NewFronts event, YouTube chief business officer Robert Kyncl spoke for the first time about YouTube’s new original content plans, Adweek’s surprising role in the company’s decision to make its original shows ad-supported, its sports streaming strategy and the company’s latest efforts to address its ongoing brand safety problems.




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