YouTube's Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

Decision made as IAB creates streaming option for all NewFronts presentations

YouTube’s Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau’s NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today.

The news comes amid growing coronavirus concerns, which continue to impact planning around the digital media NewFronts and the television upfronts.

“Out of an abundance of caution for the health and safety of our customers, partners and employees, and in alignment with the best practices laid out by the CDC, WHO and other relevant entities regarding the coronavirus (COVID-19), YouTube has decided to shift Brandcast to a digital-first event to be premiered on YouTube,” a YouTube spokesperson said in a statement.



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