TCA Press Tour

YouTube Will Double Its Original Programming in 2020, Focusing on Documentaries

More than 100 films and series are planned for this year

YouTube head of originals Susanne Daniels said the platform's original programming is centered on learning, personalities and music.Getty Images
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By Kelsey Sutton

January 18, 2020

Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.

Last May, YouTube made a major shift to its original programming strategy, putting all of its original shows free in front of its paywall and streaming them with advertising—a move that was inspired by an Adweek cover story on Cobra Kai, YouTube chief business officer Robert Kyncl said last May. Less than a year later, the platform has plans to double its original output while continuing to offer both ad-supported (free) and ad-free (subscription) options.

“We are really pleased with this new direction and for what it means for our fans and for our business,” YouTube global head of original content Susanne Daniels said at the Television Critics Association’s winter press tour in Pasadena, Calif.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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