YouTube Shifts to Offer Original Programming for Free, With Ads

Trying to hit an AVOD/SVOD balance

You'll still need a subscription to watch Cobra Kai. Getty Images

YouTube is moving to make all original programming free for viewers, but with ads “to meet the growing demand of a more global fanbase,” a spokesperson said.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.