Programming & Performance

YouTube Shifts to Offer Original Programming for Free, With Ads

Trying to hit an AVOD/SVOD balance

You'll still need a subscription to watch Cobra Kai.Getty Images
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By Sara Jerde

November 27, 2018

YouTube is moving to make all original programming free for viewers, but with ads “to meet the growing demand of a more global fanbase,” a spokesperson said.

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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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