YouTube Shifts Focus From Mobile to TV Screens for This Year’s NewFronts

Television now ‘a core part of the overall effort’

YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s NewFronts event—which the company calls Brandcast—will shift to “the second biggest revolution that online video has ever gone through: the TV screen and the living room.

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This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.