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Timed to the Latin Grammy music awards, YouTube Music is launching a new campaign, the first of its kind at this scale, featuring a range of popular Latin artists, including Anitta, Karol G and J Balvin.
“Our relationship with the Latin Grammys and Latin music is very deep and it (has) been building over the years,” said Jake O’Leary, global head of artist and industry marketing, later adding “the way they use our platform is incredible.”
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