NewFronts

YouTube Expands Select Sponsorship Program Ahead of NewFronts

Platform will open up quarterly seasonal advertising opportunities

One of the sponsorships allows advertisers to own popular YouTube channels, like WhatsUpMom, during seasonal events like Mother's Day. — One of the sponsorships allows advertisers to own popular YouTube channels, like WhatsUpMom, during seasonal events like Mother's Day.YouTube

By Kelsey Sutton

April 20, 2021

YouTube is growing its sponsorship program, YouTube Select, ahead of what is expected to be a busy NewFronts season.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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