NewFronts

YouTube Expands Select Sponsorship Program Ahead of NewFronts

Platform will open up quarterly seasonal advertising opportunities

One of the sponsorships allows advertisers to own popular YouTube channels, like WhatsUpMom, during seasonal events like Mothers Day.
One of the sponsorships allows advertisers to own popular YouTube channels, like WhatsUpMom, during seasonal events like Mother's Day.YouTube
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By Kelsey Sutton

YouTube is growing its sponsorship program, YouTube Select, ahead of what is expected to be a busy NewFronts season.

The expanded YouTube Select advertising line-up will now include a quarterly slate of sponsorship options tied to events like Mother’s Day in May and Black Music Month and Women’s History Month in June, as well as annual programs like YouTube’s upcoming Summer Game Fest, the Game Awards and NFL Game Day All-Access on the NFL’s YouTube channel.

The

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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