Ahead of what will likely be a vastly different upfront season, Google is expanding its YouTube Select offerings as more people flock to streaming.
YouTube Select, rebranded from Google Preferred last May, is taking the connected TV portion of its offering global. Advertisers that want to buy YouTube inventory on the big screen can now do so in the U.S., Canada, Australia, India and Japan, with more markets to come later this year.
YouTube is also relaunching its sports vertical, creating a new centralized hub of content that includes highlights from leagues including the NBA, NFL, MLB and WWE.
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