YouTube Expands Advertiser Access to Its Most Popular Content With New Global Product

YouTube Select includes connected TV usage for the first time

The company will pitch YouTube Select to advertisers during next month's Brandcast presentation. YouTube

Google Preferred is no longer preferred by Google. Starting with this year’s upfront, the company is giving advertisers a new way to reach consumers of its most popular videos in the United States and around the world: YouTube Select.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.