YouTube Emphasizes Flexible Ad Buys Following CTV Viewership Spike

Video platform pitches to NewFronts marketers in personalized Brandcast presentation

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Over the course of nationwide lockdowns due to the Covid-19 pandemic, YouTube viewership on connected television screens spiked by 80% year over year. That’s why today, the streamer is emphasizing a feature that lets marketers buy only on television screens as it continues to chase after advertiser dollars that may be migrating from linear TV.

The offer was first introduced in May as part of an updated and unified Google Preferred and prime pack advertising offerings, but it is getting some emphasis during the company’s ninth annual Brandcast presentation to advertisers during the IAB’s NewFronts week.



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