YouTube Emphasizes Flexible Ad Buys Following CTV Viewership Spike

Video platform pitches to NewFronts marketers in personalized Brandcast presentation

Over the course of nationwide lockdowns due to the Covid-19 pandemic, YouTube viewership on connected television screens spiked by 80% year over year. That’s why today, the streamer is emphasizing a feature that lets marketers buy only on television screens as it continues to chase after advertiser dollars that may be migrating from linear TV.