YouTube Doubles Down on Its Living Room Takeover at Brandcast

New originals slate features projects with Will Smith and Alicia Keys

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

More than ever before, YouTube is coming after linear TV advertising dollars.

During the company’s 10th annual NewFronts event Tuesday afternoon, the video platform executives made it plain to marketers and media buyers that it was time to shift their marketing mix to streaming. In a star-studded presentation hosted by Hasan Minaj and featuring A-listers like Miley Cyrus, the video platform emphasized its big-screen opportunities, the growth that it’s tracked in the past year and the number of creators developing top programming on the service and who are available for front-and-center sponsorship and advertising.




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