YouTube, Already a Connected TV Titan, Looks to Grow Even Further

Over 120 million people now stream the platform on their TVs

Since the pandemic began, YouTube’s fastest-growing experience has been on TV screens.
Since the pandemic began, YouTube’s fastest-growing experience has been on TV screens. Basak Gurbuz Derman/Getty Images, YouTube

Today, TV represents YouTube’s fastest-growing experience for users, as the pandemic has allowed people to stay at home and binge on their favorite shows. Although mobile remains YouTube’s top platform, the company is aggressively focused on expanding its presence in the connected TV space, where it is already a titan. The company is poised to see even more growth in the TV space in the coming year.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.