On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

Zefr e-book argues that marketers need to cater to Beauty Gurus, Sneakerheads

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There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers.

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