Hulu Finally Launches Ad-Free Version, Priced at $11.99 a Month

But 'advertising will continue to be central to our business,' CEO says

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Hulu has been working steadily over the past year to close the gap with Netflix, and now the company has unveiled a true game changer in its battle with other streaming services: a commercial-free option for subscribers.

Beginning today, subscribers can upgrade to an ad-free plan for $11.99 per month, $4 more than the current fee for what the company calls "limited commercials."

The new tier, as well as the site's robust investment in more content—both original shows and acquisitions—is part of the company's effort "to take Hulu to the next level," said CEO Mike Hopkins.



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