A Year After Rebranding as Pop, the Old TV Guide Network Has Added Almost 100 New Advertisers

Making its upfront push as ratings rise

A year after rising from the ashes of the TV Guide Network, Pop is still making noise with viewers and advertisers—and the network is entering this year's upfront with a lot of confidence for a network that just turned 1.

As Michael DuPont, evp of ad sales, and his team hold upfront meetings—this year's theme is "Shift to Pop"—with clients, agencies and media planners around the country, Pop has announced a new slate of shows that represent 400 hours of original programming.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in