Mark Teixeira’s two-run homer in the top of the seventh inning sealed the New York Yankees’ 6-4 victory over the Minnesota Twins, in an American League Division Series game that drew 6.91 million viewers to TBS.
Per Nielsen fast nationals, the Yanks-Twins slugfest outdelivered last season’s meeting between the two clubs in Game 1 of the ALDS by 5 percent.
Locally, the prime time (8:30 pm-12:30am EDT) telecast drew a 13.2 rating in New York and a 29.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in