Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Just two weeks after AMC began looking for a brand to buy the first six-second ad to appear in a linear scripted show, the network has stuck a deal with Xbox.
The Microsoft-owned company has purchased the six-second ad slots available in The Walking Dead’s second and third episodes—airing Oct. 29 and Nov. 5—as part of an expanded partnership with the show, which airs its Season 8 premiere, and its 100th episode, on Sunday.
The Microcoft-owned company had already bought a 60-second spot in Sunday’s premiere for Xbox One X, and had agreed to sponsor the “next on Walking Dead” coming attractions for the eight episodes comprising the first half of Season 8.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in