AT&T and WarnerMedia are taking another step to unite their businesses following last year’s merger.
Xandr Media president Rick Welday has been named evp, AT&T Business and WarnerMedia go-to-market, and has been tasked with serving as a bridge between the two teams. Xandr is AT&T’s advertising and analytics unit.
Welday’s new role was announced today by WarnerMedia chief revenue officer Gerhard Zeiler and AT&T Business CEO Anne Chow, to whom he will jointly report.
“Rick will be responsible for working with teams across WarnerMedia and AT&T Business to help identify new joint solutions and products that drive incremental revenue in the business market,” Zeiler and Chow said in a staff memo.
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