WSJ Custom Studios, the division behind Dow Jones’ branded content and brand marketing, is getting a rebrand, prioritizing transparency and data. The group will now be called The Trust – The Wall Street Journal | Barron’s Group.
“The space, generally, is rotten with bad advertising masquerading as content and vendors who undermine consumer trust with misleading labeling,” said Dow Jones CRO of Media Sales Josh Stinchcomb. “I saw an opportunity, if not an obligation, for us to be better.”
The

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