Publishing

WSJ Custom Studios Becomes 'The Trust' Under New Rebrand

The revamped team already has two clients

Headshot of Sara Jerde
By Sara Jerde

February 11, 2019

WSJ Custom Studios, the division behind Dow Jones’ branded content and brand marketing, is getting a rebrand, prioritizing transparency and data. The group will now be called The Trust – The Wall Street Journal | Barron’s Group.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Recommended articles
Related Articles
Convergent TV

ESPN’s The Ocho Is Back, This Time With Cornhole and Chess Boxingicon-image

By Sara Jerde

Convergent TV

Two ABC Sitcom Moms Shop at JCPenney in Unique Custom Contenticon-image

By Sara Jerde

Convergent TV

Good Housekeeping Used Data to Create Its This Is Us-Themed Digital Issueicon-image

By Sara Jerde

Convergent TV

After Shifting Focus to Podcast Technology, Panoply Media Undergoes Rebrandicon-image

By Sara Jerde

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount