Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
The United States' 5-2 win over Japan to capture its third Women's World Cup title drew 25.4 million viewers to Fox on Sunday night, according to Nielsen.
UPDATE: That massive audience makes it the most-watched soccer game in U.S. history, surpassing the previous record set during last summer's men's World Cup.
Viewership was up a whopping 89 percent from the final in 2011, which also featured the U.S. and Japan. Last summer's U.S.-Argentina men's group stage match drew 18.2

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in