Basketball stars and fashion go hand-in-hand, and ahead of tonight’s WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their “tunnel fits.”
A 30-second spot featuring stars such as Kelsey Plum, DiDi Richards, Diamond DeShields, Arike Ogunbowale, Kahleah Copper and more will debut tonight on ESPN during the Phoenix Mercury and LA Sparks match-up.
In 2022, Google searches for “WNBA fashion” more than doubled, and the company saw an opportunity with the league’s exploding popularity, especially after the WNBA is coming off its most-watched season in 14 years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in