Without Live Sports, Fans Switch to Binge-Watching and News

Viewers spent 47% more time streaming compared to last weekend

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Live sports programming came to a screeching halt last week as leagues including the NBA and MLB suspended their seasons in response to the growing spread of COVID-19. In the absence of their favorite TV programming, sports fans are flocking to streaming shows—and in some cases keeping their TVs off entirely.

Last weekend, regular sports fans spent 47% more time streaming compared to the previous weekend, according to data from Inscape, which pulls automatic content recognition (ACR) information from more than 14 million Vizio television sets.



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