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Today was supposed to be the start of the most packed upfronts week ever, with the addition of Discovery’s event to an already overstuffed lineup of presentations for buyers and advertisers. But, of course, Covid-19 had other plans.
All in-person upfronts week events were canceled two months ago, on March 12. At that time, most presenters vowed to offer a digital-only replacement event, with some declaring they would take place at the same time as their originally scheduled in-person presentation.