With Upfronts Week Canceled, Here’s What Presenters Are—and Aren’t—Doing Instead

Some have set virtual Plan Bs, while others are foregoing events this year

upfront event
Buyers and advertisers will miss out on in-person upfront events from companies including NBCUniversal this year. Virginia Sherwood/NBCUniversal

Today was supposed to be the start of the most packed upfronts week ever, with the addition of Discovery’s event to an already overstuffed lineup of presentations for buyers and advertisers. But, of course, Covid-19 had other plans.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.