Ad Tech

With This New Deal, More Targeted Ads Are Coming to Your TV

NCC Media will use 'non-personally identifiable data'

ncc-media-content-2018 — NCC Media will offer targeted advertising to millions of cable homes.Twitter: @NCCMedia

April 5, 2018

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems nationwide.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Ad Tech

With This New Deal, More Targeted Ads Are Coming to Your TV

NCC Media will use 'non-personally identifiable data'

Sara Jerde

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Sara Jerde