With Shows Like Shrill, Hulu Is Proving It's More Than Just Handmaid’s Tale

NewFronts highlights include new George Clooney series and innovative ad formats

Two years ago this month, The Handmaid’s Tale debuted—and changed everything for Hulu. The commercial and critical reaction to Handmaid’s, which became the first show from a streaming service ever to win the Emmy for outstanding drama series, “opened up a completely new door for Hulu as it relates to talent and material,” says CEO Randy Freer.

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This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.