TV Upfronts

With Ratings Soaring, the Hallmark Channel Opts for Celebration Over a Hard Sell at Its Upfront

While looking to expand its brand partnerships

Hallmark-upfront-CONTENT-2017 — Hallmark Channel's highest-rated movie last year, Journey Back to Christmas, drew 4.8 million total viewers.Crown Media

With linear ratings falling for much of the industry, some upfront events this year have become an exercise in frantic spinning, as nervous executives try to assure the buyers in attendance that their brand is in great shape, despite the softening numbers.

But that won’t be the case at tonight’s Crown Media Family Networks upfront event, which will be a celebration of the soaring ratings at the company’s two networks, Hallmark Channel and Hallmark Movies & Mysteries.

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