With MeidasTouch, 3 Brothers Are Creating Visceral Ads by Using Trump’s Words Against Him

Exclusive: An attorney for Kaepernick, an editor for Ellen and an agency pro are generating views by the millions

Video screenshot of Donald Trump from one of his rallies
MeidasTouch's newest ad blends footage of President Trump's earlier statements with recent protests over police brutality. MeidasTouch

Some of 2020’s most viral political ads have come from a liberal organization called MeidasTouch, and if you’d never heard of the group before the past few weeks, there’s a good reason: they didn’t exist yet.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."