Programming & Performance

With Live Sports on Hold, Broadcasters Have Dug Deep to Find Alternative Programming

As networks scramble to keep sports fans engaged, 'You can’t go dark; that’s not a choice'

Documentaries like ESPN's The Last Dance have helped fill the programming void in the absence of live sports. ESPN

By Kelsey Sutton

May 22, 2020

Almost as soon as sporting events around the country and the world shut down two months ago, ESPN began talking to filmmakers about speeding up the release of Michael Jordan documentary series The Last Dance.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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