After the pandemic upended 2020’s upfronts week, almost all of the regular presenters are returning to their familiar positions on the calendar, holding virtual upfront presentations. That includes Fox, which will present its entertainment upfront event on May 17. (The company’s news and sports divisions held their own presentations last week.)
Fox will repeat as the No. 1 broadcast network this season in the adults 18-49 demo most coveted by advertisers thanks to shows like The Masked Singer and 9-1-1, but it has weathered the same steep ratings drops its linear peers have.
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