With Always-On Channels, Streamers Are Looking More and More Like Traditional TV

Live streaming channels, comfort food for cord-cutters, help beef up ad inventory

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NBCUniversal streamer Peacock came onto the scene nationally last week with plenty of the usual on-demand programming options. But one of its most talked-about features is one that felt solidly rooted in the company’s traditional television roots: live channels.

These always-on channels—of which there are more than two dozen arranged in a familiar TV grid layout—offer viewers a steady stream of programming while eliminating the need to search for the right on-demand program to suit their mood.



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