With Always-On Channels, Streamers Are Looking More and More Like Traditional TV

Live streaming channels, comfort food for cord-cutters, help beef up ad inventory

One out of five cord-cutters said they missed the ability to click through live programming channels, Roku found. Source: Getty Images

NBCUniversal streamer Peacock came onto the scene nationally last week with plenty of the usual on-demand programming options. But one of its most talked-about features is one that felt solidly rooted in the company’s traditional television roots: live channels.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.