With 13 TV Series Across 6 Networks, Can Marvel Defeat Superhero Fatigue?

Media buyers worry about genre oversaturation

Just four years ago, Marvel debuted its first live-action TV series, Marvel’s Agents of S.H.I.E.L.D. Its TV empire has exploded since then, and the Disney-owned company now has 13 different series currently airing or preparing to debut in the next year, across six broadcast, cable and streaming outlets (see sidebar).

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This story first appeared in the Oct. 2, 2017, issue of Adweek magazine. Click here to subscribe.