Winter Olympics Ratings Were Down From 2014, but NBC Still Dominated Its Network Competition

Network hauled in $920 million in national ad sales, a Winter Games record

NBC’s broadcast of the closing ceremony Sunday drew a total audience of 14.8 million, down 3 percent from 2014. Getty Images

NBC’s Olympics coverage dominated the television and media landscape over the 18-day span. The network’s prime-time coverage averaged a Total Audience Delivery of 19.8 million, a figure that dwarfs the average audience of the network’s prime-time network competition.

@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.
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