Streaming & OTT

Wine Line Inspired by The Handmaid's Tale Goes as Poorly as You Might Expect

Lot18 and series producer MGM pulled the offering the same day it launched

handmaids-tale-wine-CONTENT-2018 — Blessed be the fruit? Nope: The wine line was pulled the same day it was announced.Photo Illustration: Dianna McDougall; Sources: Hulu, Lot18

July 11, 2018

There are bad branding ideas, and then there’s the Handmaid’s Tale-inspired wine line that Lot18 and the show’s producer MGM partnered on—and quickly canceled after thunderous social media backlash.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Streaming & OTT

Wine Line Inspired by The Handmaid's Tale Goes as Poorly as You Might Expect

Lot18 and series producer MGM pulled the offering the same day it launched

Sara Jerde

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Sara Jerde