Will TikTok's New Ownership Influence Brand Relationships?

How creators could be impacted under Oracle acquisition

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

It’s time for more brands to take a leap of faith and trust creators to give them the voice consumers in these smaller pockets of influence want to hear.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in