Why ViacomCBS Rebranded CBS All Access as Paramount+ and Not Paramount All Access

The moniker will help internationally, despite undoing 6 years of brand equity

Paramount+ leverages the Paramount brand, which has appeared onscreen for more than 100 years. Paramount/ViacomCBS
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.