Key Insights:
- The new name references the prestige of Paramount Pictures while leaving room for further brand definition.
- ViacomCBS is considering sunseting some of its niche streamers, while offering bundling discounts of others, like BET+, with Paramount+.
Hayes Roth remembers the first time Paramount Pictures’ logo really stuck with him. It was his first time watching Steven Spielberg’s 1981 film Raiders of the Lost Ark, when the snow-capped mountain from the film studio’s logo fades into a similar peak just before Indiana Jones begins his latest adventure.
“That
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