Life in Quarantine

Who Needs a Creative Powerhouse? This Insurer Hired Its Own Out-of-Work Clients

Next Insurance had planned to spend big on an agency and rebrand for the campaign

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So far, 2020 isn’t shaping up the way anyone has planned. But for 3-year-old insurtech startup Next Insurance, this was the year it was going to drop some serious cash on a good ad agency, invest in a rebrand and then introduce itself to the country through its first national television campaign.

But then Covid-19 happened, and Next’s clients became the very people who’ve been hit hardest by the pandemic.

Early in the crisis, the company made some changes to support its clients.