Who Needs a Creative Powerhouse? This Insurer Hired Its Own Out-of-Work Clients

Next Insurance had planned to spend big on an agency and rebrand for the campaign

So far, 2020 isn’t shaping up the way anyone has planned. But for 3-year-old insurtech startup Next Insurance, this was the year it was going to drop some serious cash on a good ad agency, invest in a rebrand and then introduce itself to the country through its first national television campaign.