Why Telemundo Says Its World Cup Ad Revenue Will Surpass Fox's, Despite Lower Ratings

NBCUniversal is on track to rake in $225 million

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

Telemundo is in the home stretch of its inaugural men’s FIFA World Cup tournament—France and Croatia will meet in Sunday’s final match, after Saturday’s third-place playoff between England and Belgium—and like its English-language counterpart, Fox Sports, the company says the event will be an ad revenue success, even though ratings are down from 2014.

While Telemundo’s ratings for its Spanish-language World Cup coverage are below Fox and FS1’s, Telemundo will take in more overall ad revenue from the tournament, echoing 2014, when Univision’s haul for the World Cup was greater than that of ABC and ESPN’s.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in