Why TBS and TNT Are Undergoing a 'Top-to-Bottom Rebuild'

Networks are hoping to attract more binge-watchers

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TBS and TNT president Kevin Reilly told ad buyers at Turner’s 2017 upfront today that his channels are not just in the middle of a refresh “but a top-to-bottom rebuild.”

“When you think of great immersive binge-worthy drama, much of it is not on ad-supported TV,” Reilly said, acknowledging that traditional TV’s newest and fiercest competitors, steaming networks like Netflix, Amazon and Hulu (in which Turner parent Time Warner has a stake) are increasingly alluring for cord-cutting audiences.

So

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