Why T-Mobile Just Bought a Digital Streaming Service

The company wants to bring its 'un-carrier' mentality to the TV market

T-Mobile’s expansion into high-quality video distribution also opens the door for addressable advertising opportunities. T-Mobile

T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV service that offers every major broadcast and cable channel in HD, to select U.S. markets.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.