Sony Crackle, the free, advertiser-supported streaming network from Sony, will use the Nielsen Marketing Cloud in the hopes of offering more personal and meaningful ads to viewers, and more efficiency for advertisers.
“Everyone wins in this scenario,” said Rene Santaella, svp operations and business planning, Sony Pictures Television.
Sony Crackle will now get access to resources including the Cloud’s consumer and media data which offers a variety of return on ad spend studies. The platform will also allow Crackle to boost its addressable advertising capabilities across devices and platforms.
The data updates in real time to make the process more valuable to buyers and brands, said Nielsen evp Damian Garbaccio.
“Nielsen
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