While some companies didn’t shy away from the NewFronts days of yore—in which A-lister after A-lister was brought out on stage (looking at you, Hulu)—other companies shifted focus this year. Many publishers seemingly tried to create a more intimate experience with potential clients in the room by booking small venues or splitting presentations to create a smaller crowd.
It’s not unusual for these publishers to rent out huge theaters or big stages to showcase the original programming they have on deck.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in