Streaming & OTT

Why Pluto TV Picked Late Night For Its First-Ever Linear Ad Campaign

It's the company's way of urging viewers to 'drop in'

A woman with a shocked face holding a remote with chips in her lap watching TV next to a man with a shocked face — Pluto TV's first-ever television ad campaign depicts viewers being zapped away when they watch content on the service.Pluto TV

By Kelsey Sutton

March 3, 2020

Pluto TV is betting fans of late night will be fans of their free ad-supported streaming service.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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