Why the Oscars Should End Up Being the Year's Most-Watched Entertainment Program

But will #OscarsSoWhite help or hurt ratings?

Between the #OscarsSoWhite controversy, Leonardo DiCaprio's relentless marketing push for an Oscar and what host Chris Rock has to say about all of it, Sunday's Oscars ratings are even harder to predict than usual. But no matter what happens, ABC's telecast will likely be the most-watched entertainment program of the year, again.