Why NBCU Invested $200 Million in Vox

Old media buying into young, digital publishers 'was inevitable'

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing.

The $200 million equity investment will see the two collaborate on digital and video advertising and video programming. The deal, announced Wednesday, will include Vox Media editors and reporters  appearing across NBCU channels including cable news outlets MSNBC and CNBC. This morning, Vox Media chairman and CEO Jim Bankoff went on CNBC's Squawk Box to discuss the deal.

NBCU's parent Comcast had previously invested in Vox Media via its investment arm, Comcast Ventures.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in