Why Matthew Weiner Ended Mad Men With 'the Best Ad Ever Made'

The creator settled on the finale's Coca-Cola conclusion 4 years ago

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"I did think, why not end the show with the greatest commercial ever made?"

After three days of silence, that was Mad Men creator Matthew Weiner's explanation Wednesday night of how he settled on the final moment for Sunday's series finale, which concluded with Coca-Cola's famous 1971 "Hilltop" ad, strongly implying that Jon Hamm's Don Draper had dreamed it up during an Esalen retreat.

Weiner had declined all interview requests since Sunday's finale, but finally opened up about the last episode and that famous Coke ad, during Wednesday's Live From the New York Public Library discussion with novelist A.M.

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