Convergent TV

Why Fox Spent the Past 7 Months Trying to Get You to Watch Scream Queens Tonight

It all started with Friday the 13th

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By Jason Lynch

September 22, 2015

If you're one of two dozen broadcast shows debuting this fall, how do you break through the glut of TV marketing and connect with viewers? Fox tried something novel for its new series Scream Queens: It kicked off the campaign last winter.

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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