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It turns out those too-good-to-be-true deals offered by several live TV streaming video platforms were indeed too good to be true.
AT&T’s DirecTV Now, Dish’s Sling TV, Sony’s PlayStation Vue and Google’s YouTube TV have each recently raised their monthly package prices by $5 a month, a move that media experts say can be expected so they can afford the costly licensing fees to have access to certain channels on their platforms.
“I’m not surprised prices are being raised, and nobody in this industry should be,” said Dan Rayburn, a streaming media expert.
The content licensing fees are too high to offer consumers packages at a price that makes the platforms money, Rayburn said.
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