Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens

Refinery29 will release its first film later this month

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Why settle for desktop and mobile screens when the silver screen is a possibility?

As digital publishers constantly look for new ways to distribute their content and reach untapped audiences—think Facebook Watch shows and experiential events—feature films remain a lucrative platform where publishers like Vice Media, BuzzFeed and, most recently, Refinery29 can engage their audiences and satisfy the ever-pressing need for myriad revenue streams.

“It makes sense from a business perspective to have diverse revenue streams,” said Aymar Jean Christian, an assistant professor of communication studies at Northwestern University.



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This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.